Temu has recently been the focus of media attention in European countries. According to an exclusive study conducted by Joko shopping application for LSA, Temu’s sales increased sixfold from May to October 2023, and its market share in its competitive field has reached 11%.
Since arriving in France at the end of April 2023, Temu, which focuses on low-priced products, has won the favor of consumers. In this period of inflation, buyers can enjoy shopping on Temu website without spending a lot of money. The research shows that in June 2023, 9.5 million independent visitors visited the platform, and since October 2023, it has been the most downloaded free application in the App Store.
In addition, during the period from May to October, Temu’s sales in France increased sixfold, and the average shopping cart amount of Temu customers was 25 euros, which was higher than Action(22 euros) or AliExpress(21 euros), but only half that of Shein(52 euros). On the other hand, the website’s customers’ purchase frequency is at the highest level, with an average of 3.1 purchases from May to October, while Shein’s purchase frequency is 2.7. In October, 2023, Temu rose to 13th place among the most consumed brands in France. In just six months, Temu reached an 11% market share in a highly competitive environment.
In addition, 60% of Temu customers are women, mainly over 40 years old. 11% of customers are even between 60 and 64 years old. Temu customers’ buying behavior is more concentrated in low-cost retailers, such as Lidl and Action, which are the 5th and 8th brands that they consume the most in 2022. For such customers, Temu is the third brand that they consume the most.
Post time: Dec-05-2023